ABC News
(Company Profile)

Digital Marketing Manager

We are looking for an experienced Digital Marketing Manager to drive the acquisition and retention plan for ABC News digital platforms via earned, owned and paid (digital only) channels.
  • Contract Vacancy for Approximately 12 Months.

About ABC Audiences

ABC Audiences is made up of a passionate group of marketing, brand, creative, audience experience, UX and audience insights specialists who have audiences at the heart of all they do. 

They're responsible for leading the ABC’s brand and audience strategies, acquiring and engaging audiences both within our broadcast and digital ecosystems and working collaboratively with partner divisions to lead an integrated approach to audience insights, branding, acquisition and retention strategies, and communication.

About the Role

Reporting to the Senior Marketing Manager, ABC News, you will:
  • Contribute to the development and execution of strategic marketing
  • Develop and implement digital audience growth campaigns
  • Drive product performance reporting across internal team and stakeholders
  • Create monthly content marketing plans for News Digital activity
  • Develop a plan to grow the newsletter databases and improve on key metrics
  • Ensure all campaigns are tracked and optimised
  • Contribute to the coordination and implementation of marketing and communications campaigns.
About You

You will be an experienced and highly organised individual with experience planning and implementing digital acquisition campaigns across digital channels.

The ideal candidate will possess the following attributes:
  • Experience with campaign management and analytics tools
  • Ability to develop strategic client relationships at higher levels
  • Experience managing content marketing activities
  • Knowledge and experience managing e-newsletters/email marketing activity
  • Ability to analyse data and provide regular reporting on campaign effectiveness.

CLICK HERE to see this role on our own site, and apply.

NSW - Sydney


broadcast - TV / cable / sat. / IPTV

$100k +