ABC Commercial
(Company Profile)

Insights Analyst

ABC has a permanent position available for an experienced analyst to provide insights and analysis of primary and secondary data to our Commercial team. 

About the Role

This role will see you partner with ABC Commercial to help drive business decision making and grow return on investment, by providing a deeper understanding of the ABC consumer.

Key responsibilities will include:
  • Provide data tracking and analyses of ABC Commercial activities cross platform
  • Develop audience segmentation and build consumer profiles using a variety of data sources
  • Develop a framework that quantifies the true value of ABC Commercial activities in terms of revenue and unduplicated reach
  • Provide regular updates to the Commercial team on the Australian consumer and their evolving needs, and provide actionable insights to the business
  • Work with specialist and generalist researchers and marketers to ensure the appropriate insights are disseminated & communicated
  • Draw on all data sources including Web Analytics, CRM systems and provide regular reporting on performance and insights into customer behaviour
  • Work with the Audience Data & Insights team to help keep informed about media and broadcasting developments
  • Develop presentations and dashboards in conjunction with BI Solutions Manager
  • Maintain and develop relationships with internal clients and external suppliers.
About You

We are looking for a motivated and dynamic Insights Analyst with experience in media, marketing or online retail.

You will be able to demonstrate;
  • An advanced level of MS Excel (evaluating data, tables, charts/ graphs and calculations), Word and PowerPoint
  • Your ability to utilise multiple data sources to develop compelling customer stories and actionable insights
  • How you have made a positive impact to a business in prior roles
  • Experience with Web Analytics and large data sets
  • Preparation and presentation of reports
  • Excellent communication skills with the ability to develop and maintain working relationships.

CLICK HERE to see this role on our own site, and apply.
NSW - Sydney


sales / distribution - content